TURN BACK TIME WITH BUSTEDS NEW VIDEO FOR ‘NINETIES’
DIRECTED BY RANKIN – WATCH IT HERE: https://www.youtube.com/watch?v=Q8LQh6grnZo
UK ARENA TOUR TICKETS ARE NOW ON GENERAL SALE
Nostalgia is a running theme this year, and is fast gaining popularity, especially amongst musicians. So much so, that Busted’s brand new video for ‘Nineties’ brings us right back to a decade beloved by many. James Bourne, Charlie Simpson and Matt Willis take starring roles in a fun-filled flashback to the days of Top of the Pops, Blind Date, Nirvana, white-suited boy bands and a whole lot more (who can forget that Slave 4 U Snake VMA’s moment!)
Directed by the beloved (and hugely adored here at Boyfriend HQ) iconic visual creative Rankin, the video also fittingly takes us back some twenty years (yes I said twenty – doesn’t seem that long ago does it?!) It was a time when music videos were big, bold and colourful, with charismatic personalities playing light-hearted scenes for laughs.
Busted and Rankin first collaborated together on the press shots for their 2016 reunion tour, and he also shot the cover for their new album ‘Half Way There’ which will be released on February 8th.
“This film is trying to get back to those amazing Joseph Khan videos of the late ‘90s / early ‘00s, where you don’t over analyse what it’s about or how it’s been made. It’s just fun and makes you feel good, in the same way the song makes you feel good. It’s memorable and you want to watch it again and again to take it all in.
What I loved about doing it was how many of the team in my office were fans of the band and wanted to be in the video. It was at that point I realised the video is for the fans and to really push for that. In my opinion, the best music videos accentuate a song and that’s always what I want to do when making promos. The song is the star – not me or the directing.”
Busted added, “We have worked with Rankin a few times and knew we would be in the safest hands in the industry. He totally gets us and this video is a true force. We love him!”
We also had the opportunity to ask the band about the new video, and here’s what the boys had to say:
Could you summarise what it was like shooting the video and album cover with Rankin?
Working with Rankin is a dream come true – it’s such a great feeling because he understands who we are as a band. He knows how to capture our vibe and our energy. Rankin shared our vision of wanting to ‘”bring back what people loved about Busted” – he liked that we were willing to take risks.
The new single ‘Nineties’ is nostalgic at its core (one of your tracks on the album is even called ‘Nostalgia’) and this seems to be a very popular theme in the media at present, what with the Spice Girls announcing a reunion tour and bands such as Chic bringing out new music – why do you think we are responding to this theme of nostalgia so much at the moment?
The new single “Nineties” is a modern version of the songs we used to write – we had a lot of laughs writing this song referring to pop culture that best represents the nineties for us –Macauley Culkin, the Smashing Pumpkins and the “days of skipping school to watch The Goonies.” We were inspired by the nostalgia and the humour and that’s what we wanted to reflect in the video to ‘Nineties’ too – the 90s was a great time for music and pop culture so it’s great everyone wants to celebrate it.
Finally, I can remember being in school and watching you boys jump around in your videos like ‘What I Go To School For’ and ‘Year 3000 – but a lot of time has passed since then, and you came back with a more mature approach to your album in 2016, is this upcoming record taking us back to your roots?
This time the plan was simple: “How do we make the ultimate Busted album?” and that’s what we think we’ve made. If I was a Busted fan, I’d listen to this record and feel like I got my band back. It still has humorous elements and we’re still having a lot of fun, but we have some very poignant songs too. Our fans grew up with us so they’ll be able to relate to them too. This is a record for the fans.
The release of the ‘Nineties’ video coincides with tickets for their arena tour now being available for general sale from myticket.co.uk/artists/busted. The dates are:
23rd – Glasgow, The SSE Hydro
26th – Cardiff, Motorpoint Arena
28th – Manchester, Arena
29th – Birmingham, Resorts World Arena
30th – London, The SSE Arena Wembley
Produced by Gil Norton (Foo Fighters, Pixies), ‘Half Way There’ finds Busted growing up without growing old – as the boys said, it’s their ‘ultimate Busted album’ and will take us back to their original sound. It’s a rush of melody and effervescent riffs as they blend huge arena-filling choruses with the classic pop-punk sound of Blink 182 and New Found Glory. Lyrically it’s often reflective and nostalgic (there’s that word again!) (‘Reunion’, ‘All My Friends’ and a mini Busted autobiography in the shape of ‘It Happens’), but there are some fantastical flights of fancy too in the shape of ‘Shipwrecked In Atlantis’ and a tribute to Elon Musk in ‘Race To Mars’.
‘Half Way There’ will be released on streaming, download, CD, black vinyl and splattered vinyl formats. The album is available to pre-order here.