BAND OF OUTSIDERS AW19

Find out all about the gloriously conceptual presentation for the AW19 collection from Band of Outsiders

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Band Of Outsiders always deliver on concept, and this season took us back in time.

The presentation took place in a small private viewing cinema, which was fronted by a cute book / DVD shop. When you first entered the shop, you were greeted with a mulled cider (which was much needed as it was bitterly cold outside at the time) and you were thrust into an environment with a live installation of models posing on dated chairs and standing against bookcases.

There was an old-fashioned tube TV set playing a video on loop and you were hit with the smell of popcorn. As you progressed down the hall into the small cinema (which was so cute as it only seated around 20 people at a time) you were greeted with a popcorn machine and a lovely box of freshly popped corn (yum!)

The cinema proceeded to play a short 4 minute movie featuring the models in the clothing we saw outside in the foyer, but with a 70’s inspired setting, showing the group of friends as they experience watching man first walk on the moon.

The collection echoed this presentation, utilising contrasting prints and traditional fabrics like corduroy and velvet (which are returning to present day trends and appearing in more and more high street collections), but maintaining an element of urban and suburban chic styles.

I think it would be easy for this combination to appear as if it were ‘trying to hard’ or for the collection to have got lost in it’s own ‘madness’, but it is conducted beautifully and blends together to make a real statement collection. Bravo BoO!

Read my full write up of LFWM in our latest print issue HERE

Check out the full AW19 collection below which will be available to purchase from bandofoutsiders.com from August 2019: