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LONDON FASHION WEEK AW19 | THE PREDICTIONS…

We have teamed up with Emma, QUIZ Clothings In-House Designer, to get her predictions on what to expect this LFW...

With London Fashion Week AW19 less than 2 weeks away (15th – 19th Feb), it’s time to make our predictions of what we can expect to see on the catwalk. Between the four cities that host Fashion Week, London is known for being the most experimental, often showcasing newcomers that wouldn’t be as welcome at other shows. So, it’s no surprise that we’re excited for what’s to come. We’ve teamed up with QUIZ’s in-house designer, Emma Kenyon to find out what they’re forecasting for the week. 

Emma, which prints will we see on the catwalk?

“We can expect to see some thrift inspired prints, bringing boho and patchwork vibes back to our wardrobes. So, don’t be afraid to dig deep into your drawers and bring some of your old items back to life this season.”

We love a bit of upcycling here at Boyfriend.

“A catwalk wouldn’t be complete without iconic florals and this season it’s all about tapestry-inspired, bold and playful floral prints, so expect to see designers showcasing some loud and colourful patterns.
A trend that we predict will continue to rise is tongue in cheek slogans on clothing, we’ve already seen it this year with Viktor and Rolf’s Spring/Summer 2019 collection of dresses at Paris Fashion Week. This featured daring dresses featuring slogans such as “I’m not shy I just don’t like you” and “Sorry I’m late I didn’t want to come”.  “

“We also predict more graphic checks, two colour conversational prints and appaloosa spots. “

Which colours will we see on the catwalk?

“We’re always up for a colour comeback and this season it’s the 70s – which follows on from the references we saw at LFWM in January. Think retro colour palettes made up of merlot red, cerulean blue and rich yellows to create a look that’s as funky as the era itself. “

“Following on from the mustard trend of 2018, we can expect to see golden yellows, along with purples, blood reds and jewel greens. If you’re one for darker colours, you’ll be pleased to hear that we can expect black on black to be big this season as designers show how you can switch up the classic shade – not a colour I recommend as it doesn’t actually suit a lot of peoples skin tones, but there’s no escaping that it’s an easy way to look ‘chic’.  ” 

“Neon colours are back sooner than expected too and we predict a surge of winter neons on the catwalk (mirroring Icebergs latest AW19 runway at LFWM), these are guaranteed to brighten up your AW19 look. Cosy bright jumpers, bold winter dresses and eccentric party pants are just a few stand-out pieces that we’re anticipating at London Fashion Week.  “

Band of Outsiders | AW19 as seen at LFWM

Which accessories will we see on the catwalk?

“When it comes to accessorising, designers are throwing it back to the 90s this season.”

“Expect short strap shoulder bags in various styles and sizes, you’re guaranteed to have one for all occasions by the end of the year. We recently experienced the return of the bum bag which was the ultimate festival essential last year and this year we can expect designers to smarten up the belt bag and make it more appropriate for every day wear. Could you see yourself sporting a belt bag to work? “

“Make space in your jewellery box because AW19 is all about big and bold pieces. We predict diamante hair clips, chandelier earrings, chunky hoops, anklets and chunky chain bags to match. “

“We’re a big fan of items that are multi-functioning, and with a focus on sustainability there’s nothing better than a garment that can be worn more ways than one. That’s why we can expect the silk scarf to make a grand entrance on the catwalk, worn in different ways to switch up the look. “

What trends can we expect to see from London Fashion Week?

“In the industry, there’s a big focus on sustainable fashion and we can expect this to shine through on the catwalk in London. From multi-functioning garments such as the silk scarf to new materials, we can expect to see some designers taking steps towards a greener brand this year.”

We have seen this done beautifully so far this year with Phoebe English and her gorgeous local fabric sourcing.

“Garments with an urban edge is something else that we can expect as people are embracing the edginess of street wear and wanting to include it in their wardrobe. We predict strong party glamour looks that have been given an urban twist, set to mix up everyone’s clothes collections this season. “

“New technologies are constantly being developed in the industry and we anticipate this will show. From different materials used in the creation of clothes to the technology used in the show itself, we’re expecting technology to be a focus this February. “

Bobby Abley | AW19 as seen at LFWM

How are designs adjusted from the catwalk for the high street?

“As an in-house designer, I take a look at the most popular trends across the catwalks. What is getting people talking? And, what garments are people loving the most? From these pieces I consider which pieces will appeal most to our customers and apply the look to a style that I know our customer would wear. “

What will the fashion industry look like ten years from now?

“Consumer friendly fashion is pushing the market right now and I foresee this continuing with more inventive ways to allow the customer to shop and browse fashion products. Additionally, I hope that the current desire for sustainable fashion continues and in 10 years’ time the market is in a better position to allow the consumer to shop knowing that they are doing so sustainably.”

We want to thank Emma and the team at QUIZ Clothing for giving us their insight – we are very excited to see what the designers are bringing this season… Our EIC Aaron has had the pleasure of previewing a few collections being shown at LFW, and the predictions are very true of what is being delivered.

Keep up with London Fashion Week on their website from Friday 15th to Tuesday 19th February and stay tuned for our coverage.