Graduate Fashion Week is fast upon us, which means the graduate students are busy making final preparations, finishing looks, and just generally getting ready to launch themselves into the world that is FASHION!
This year, a group of 30 students are lucky enough to get involved with the Graduate Fashion Week Talent of Tomorrow Campaign, an opportunity for their work to be not only recognised, but also showcased to industry and media professionals from around the world at Graduate Fashion Week.
The campaign has kicked off today with the release of the annual imagery where a selection of graduate designs are submitted for final selection by a renowned photographer and stylist. This years photoshoot has been conducted a little differently, with previous years being pulled together by one creative and a professional team throughout, this year saw 12 final year students being invited along to the shoot to assist the team under the Creative Direction of Erika Astrid and Stylist Jennifer Mertens.
The shoot took place at The Old Truman Brewery in Shoreditch, the home of Graduate Fashion Week and more recently London Fashion Week Mens, and I’m sure you will agree, the showcased designs offer such a diverse array of voices, opinions, and design styles.
Whilst all the students have done exceptionally well, there were a few standouts for me. The Painted Denim Waistcoat with velvet dress (Group outfit worn by Victoria Magrath) by Chloe Bagge (Leeds Arts University) which embraces flaws and imperfections, inspired by the concept wabi-sabi which is in traditional Japenese aesthetics a world view of the acceptance of transience and imperfection. The two-piece leather patchwork suit (Group outfit worn by Chloe Street) by Jessica Parsons (Birmingham City University) which is super sustainable as the fabrics are re-purposed and collected from waste cuts, and amazingly no thread was cut in the making of the garment either – AMAZING! The gorgeous flowing lines and symmetry created in the jacket and skirt by Alexandra Fan (Edinburgh College of Art) and finally the super trendy oversized padded jacket and wide jeans by Demi Hardy (Southampton Solent University) which was inspired by a sense of childlike chaos and rebellion and reminded me of DB Berdan and the way they use their designs to really translate their messages into an urban market.
This Graduate Fashion Week is turning out to be one of the best yet, and I can’t wait!
Also, dont forget, tickets are available to the public by going to http://www.graduatefashionweek.com/tickets