Boyfriend News Features

‘UGH, AS IF!’ K-SWISS HAVE COLLABORATED WITH CLUELESS!

Footwear brand K-Swiss have joined forces with Paramount Licensing to bring you a one-of-a-kind limited edition capsule collection inspired by the most referenced 90's film of all time - Clueless.

Just as our new issue (out Thursday) states, ‘the 90’s are SO back!’ and that is most definitely true with this brand new collaboration!

Footwear brand K-Swiss have joined forces with Paramount Licensing to bring you a one-of-a-kind limited edition capsule collection inspired by the most referenced 90’s film of all time – Clueless.

One of my favourite quotes comes from this 90’s cult classic “I do not wear polyester hair, okay? Unlike some people I know, like Shawana”, and so I was super excited to hear of this collaboration.

The collab see’s K-Swiss’ statement American Tennis shoe through the lens of Clueless protagonist Cher Horowitz, mixing her avant-garde 1990’s style and the comfortable K-Swiss product, all decked out in the iconic yellow plaid from the film.

Clueless represented the epitome of ‘90s style, and the film launched memorable looks and iconic quotes that still influence pop culture today, K-Swiss was the perfect brand to partner on this collaboration, and they have mixed signature elements of both their shoes and the film to create something that is fashion-forward and nostalgic at the same time.”

said Adele Plumail, Senior Vice President, Consumer Products and Licensing, Viacom Nickelodeon Consumer Products.

K-Swiss even incorporated some really key features into the line, such as the legendary translucent ice blue outsole which reveal some key quotes from the film ‘Ugh, As If!’

“We are very excited to work on a collection highlighting this movie we all know and love, Clueless is very nostalgic but at the same time is a story that makes perfect sense today. Not to mention the fashion!”

said Geoff Nishimoto, K-Swiss Collaborations Marketing Manager.

We couldn’t agree more, we’re very excited that not only are our 90’s nostalgic dreams coming true with this collab and the Spice Girls reunion to name a few, but our 90’s themed issue is out on Thursday!

The collection is now available at Foot Locker, Footaction, Finish Line, and Journeys stores across the US and Canada, Mirapodo in Europe and Australia and kswiss.com for a limited time – prices start at £65