Tuesday night saw the Lone Design Club kick off a series of talks at their pop-up store in Covent Garden. The event was a collaboration with the Sustainable Lifestyle Awards – An initiative run by Rachel Fortune that aims to bring light to forward thinking young designers who are rethinking the way we make clothes.
Alongside Rachel, who hosted the event, was LDC’s very own Hannah and Deb Bee, the Marketing Director of Harvey Nichols. Two individuals from very different sides of the fashion industry provided an hour’s worth of insight into their own experiences around sustainability and just how we could help save the planet one piece of clothing at a time.
The theme of “30 wears” was an intriguing one, essentially if you couldn’t think of 30 different ways you could wear that item then it wasn’t worth buying.
Joined by a predominantly young crowd who were particularly passionate about the themes discussed, the pair spoke about their thought process behind buying clothes. The theme of “30 wears” was an intriguing one, essentially if you couldn’t think of 30 different ways you could wear that item then it wasn’t worth buying. It was something that I personally hadn’t ever thought of when purchasing clothes and opened my eyes to the “buy less, choose well” sustainable thought process that these ladies live by.
Having Deb on the talk panel was a great decision, her insight from such a high position in a company as large as Harvey Nichols gave us a behind the scenes look at how retail is run. Which often I’m sure is a constant fight between the world of sustainability and that of fast fashion. The latter was an issue discussed at length, how do we defeat something that right now is so deeply engrained in the industry. Deb also spoke of not only the environmental but social issues that arise from fast fashion. The conditions in workshops that she had seen herself a few years ago shocked her and now with a constant eye on Harvey Nichols’ code of conduct she aims to never see those type of conditions again.
how do we defeat something that right now is so deeply engrained in the industry
These awards that Rachel has built is something that is really needed in this industry. Fighting the sustainable cause can often be an uphill struggle and shining on a light on those that are really pushing for positive change may well push other designers that way as well. Considering the now threatening position the environmental issues have become, social opinions have changed towards sustainable fashion, consumers are now more open and it’s a change that’s been gradually happening. As far as talks go this event felt particularly inspired, everyone in that room cared a whole lot about what was discussed. It felt like everyone was pulling together to work out how we can solve this mess that we now find ourselves in. Now we just have to get everyone else on board.