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SWIMWEAR – THE NEW ‘SEASONLESS’ STAPLE

Join Lupe Castro as she walks us through Gran Canaria Moda Cálida Swimwear Fashion Week, ooh la la!...

Written by Lupe Castro

Once upon a time, swimwear was reserved for the summer season only, worn when the sun was finally shining, the weather was warm, the water was calling, and our beautiful bodies of all shapes and sizes were ready to be revealed on the beach (Perhaps not before a trip to those miraculous St Tropez tanning booths!).

Now, with our 24-hour work life, expanded international flight network, and much easier travel options, holidaying exclusively in the summer is a thing of the past – which also means that we need to feel confident in our skin and ready for this body revealing event, all year round!  

So with all 12 months of the year potentially being holiday months, swimwear is now a seasonless wardrobe staple. With all this in mind, I set out to uncover the trends for SS20 in search of pieces that allow ALL women to look and feel their best – whether they fit into the limiting beauty standards set by society, or are breaking free of them!

What better way to start the search than seeing the amazing pieces on show at Gran Canaria Moda Cálida Swimwear Fashion Week – the only professional swimwear show in Europe, organised by IFEMA, which showcases both Canarian and International labels – followed by Tenerife Fashion Beach weekend which combines fashion and tourism, promoting local designers and including incredible open-air catwalks with an ocean backdrop. These two events provided me with the perfect background research for next year’s trends!

First off, this year, there was a huge push for sustainability (hurrah!) at both events, with labels such as Elena Morales, All That She Loves, Holas Beachwear, Pedro Palmas and Ola Olita, all creating fabulous pieces using sustainable fabrics, along with new emerging brands such as Brissus, Tress and Mar De Tabaibas, the latter of which uses recycled econyl fabric.

Other trends for 2020 include leg elongating high-waisted briefs, like the fabulous jewel encrusted pair screaming glamour at Laut Apparel, or the belted options at All That She Loves.

Welcome Transparent panels (hugely sexy and perfect for covering patchy skin) and cut outs for men and women, as seen at Suharz where sequined birds covered the breast area of a sheer top, in the mesh side panels on men’s speedos at Cha Cho Y Chacha By Anacar, or in the unique cut outs in Pedro Palmas’ gorgeous collection featuring a world map print matched to same print blouses & robes to get you ‘Hollywood style’ from recliner to water.

Vevas also used a simple world map print with an explorers touch in their collection. Ruffles also featured with Aurelia Gil and Arenas Negra whose ruffled bikini top is perfection for adding volume if required.

For that fun vintage vibe I love there is Como La Trucha al Trucho, and going more contemporary we saw young brands like Bulu Beach and Vevas who opted for gender fluid pieces.

I think it’s going to be an exciting 2020 on beaches across the globe, and I hope you take the time to have some fun with your swimwear, and embrace the differing styles and designs coming through, see you poolside!

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