In light of the recent wildfires in Australia and the incredible devastation they’re leaving behind, the team here at Boyfriend has done what we can, trying to spread awareness, requesting donations and donating ourselves to try and help as much as we can from this side of the world.
And we’re not the only ones. Boyfriend’s much loved brand Lush has created the Bush Animal Fund to help rescue wildlife and restore habitats in Australia.
On the 24th of January, they launched a global limited edition, koala shaped soap called “All The Wild Things”.
“Across our business there has been a call from customers and staff for some way to help. We can only imagine the horror faced out in the bush by those who are going out searching for animal survivors amongst the estimated billion creatures killed so far in the fires. In recognition of the overwhelming task faced by this informal ‘animal’s emergency service’ we will be immediately launching a limited edition soap, All The Wild Things, with the proceeds going to animal rescue groups providing first aid, rehabilitation and habitat restoration.”
told us Hilary Jones, Lush’s Ethics Director
The soaps retail for £5.00 each and 100% of the proceeds from the sales will form the Bush Animal Fund, from which grassroots organisations supporting wildlife welfare and habitat restoration can apply for grants. The aim is to sell at least 50’000 units thus raising £250’000.
“The world is watching in awe at the indescribable job being done by Australia’s impressive emergency services, without whom there would be many more human and animal victims of the devastating bushfires that have ravaged our country since September 2019. We recognise that the road to recovering will be long and difficult. The Bush Animal Fund is a global initiative from which Lush aims to raise much needed funds for grassroots organisations who desperately need community support.”
said Peta Granger, the Director of Lush Australia and New Zealand
Since September last year, wildfires have claimed at least 33 human lives in Australia, destroyed more than 3,000 homes and more than 10.6 million hectares (26 million acres). The estimate for animal lives lost is in the billions, with some species being feared extinct.
The Bush Animal Fund will allow eligible grassroots groups working in animal rescue or land restoration to apply for grants to use during the emergency, and for long-term projects focused on rehabilitation of animals and regeneration of habitat.
To view the Bush Animal Fund application form please click here