Boyfriend News Features


To continue its drive of uniting runners of all abilities, the ASICS 10k in London has collaborated with Weetabix for the Weetabix Protein Youth Challenge.

The ASICS London 10K is Virgin Sport’s most iconic landmark race. We are delighted to partner with Weetabix Protein at this year’s event to bring people of all ages and abilities together through movement.”

Jessica Frey, CEO of Virgin Sport

On Sunday 5 July, tens of thousands of runners will take part in the ASICS London 10K. For the first time in the event’s 20-year historychildren aged 7-14 can join in the fun and achieve their first major running goal, therefore extending this promotion of health and fitness into a younger audience. Kids from across the country taking part in the Weetabix Protein Youth Challenge will have the opportunity to secure a place to run their final kilometre alongside runners at the Asics London 10K.

Places will be awarded to the first 1000 children that sign-up to finish their challenge on race day. An additional 1000 participants will be able to opt-in to finish their 10km virtually giving everyone a chance to take part regardless of where in the country they are. Each child will be sent a record card after registering, which they will fill-in to log their running distance.

We are excited to join forces with ASICS London 10K and Virgin Sport. Families have always been at the heart of Weetabix so we’re proud to help people of all ages get off to a strong start and power their way through their running challenge.”

Anna Cheatley, Brand Manager for Weetabix Protein

Entry to the Weetabix Protein Youth Challenge is free of charge. Runners across the country can also participate virtually so that those who are not able to travel to London in July can earn their race day rewards. We can also see this virtual option being vital in the coming months and we hope to see more races and activities showcasing this desire for getting us up and about even if confined in our own homes…

Furthermore, we have put together a team of 5 runners who are currently training towards the 10k and putting various running brands to the test so stay tuned for more…

Do you or your kids want to join us for the race? Here’s how…

Weetabix Protein Youth Challenge registration is now open.
Entry is free of charge.

Up to 1,000 participants taking part on race day, and 1,000 virtual participants, will receive an exclusive Weetabix Protein ASICS finisher t-shirt and a medal. Children 11 and under must be accompanied by an adult while participating.

Adults can still get in on the action too, ASICS London 10K Early Bird race entries are on sale now.

Tickets cost £45 and include free race photos, an ASICS technical finisher tee, a medal and a goody bag full of swag.
Corporate team and charity race entries are also available now. See website for details.
Event information: VIRGINSPORT.COM/YOUTH

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