A little while back I was introduced to this amazing haircare brand Flora & Curl, who’s ethos is to make truly natural, plant powered haircare to nourish, hydrate, soothe and protect curly hair. They combine nature’s most active botanical ingredients such as Aloe, Honey, Rose Water, Pro Vitamin B, Lavender, Calendule, Jasmine and Siberian Ginseng to create healthy hair food. They believe that what you put on your hair and scalp is important, which is why they begin with clean, gentle ingredients. Whilst my own hair isn’t naturally curly, I’m surrounded by curly haired beauties in my life who gladly tested them for me and told me all about their findings. (I also trialled it myself, but not being curly haired I couldn’t really see the full benefits).
Founded and formulated by Rose Ovensehi in 2011 who wanted to restore the health of her scalp after returning natural (meaning, she stopped chemically straightening her hair, allowing it’s natural curl to return), the London-based Flora & Curl collection promises to harness the power of ‘Flora’ (plant life) to naturally care for all curl types.
From hydrating mists and refreshing clays to protecting shampoos and nourishing, creamy conditioners, each product has been specially formulated to combine nature’s most active botanical ingredients to create moisturising and nourishing formulas for dry scalps and textured hair.
Designed to be kind to hair, and simplify everyday haircare regimens, the range has been formulated for people who want results without the use of harsh chemicals which can disrupt the natural balance of the scalp and often prevent moisture, exacerbating dry hair and scalp. Dedicated to clean, thoughtful formulas that offer outstanding results, Flora & Curl products do not contain any harsh, damaging or harmful chemicals or substances and are completely free from silicones, SLS, drying alcohols, phthalates, mineral oil, parabens, coal tar, artificial dyes or colours and synthetic fragrances.
What’s more, as part of their commitment to supporting charities and non-profit organisations who are working to change the lives of women around the globe, a proportion of each sale of the collection is donated to both the She’s the first and Womankind organisations whose work is dedicated to providing mentorship, support, knowledge and education to girls around the world.
And they boast the following collections:
Water is essential to maintaining a good level of general health and the hair is no different. The Hydrate Me collection boasts four fabulously hydrating products that feature a blend of super hydrating botanicals such as organic Rose Water, Hibiscus and Jasmine with Pro Vitamin-B, Aloe and honey. Each adds a deep hydration boost to tired, lacklustre hair to intensively moisture and promote good hair health.
And their hero product, Jasmine Oasis Hair Mist
Prevention is most definitely better than cure when caring for your hair. The Protect Me range uses a blend of plant oils rich in Vitamin C, Vitamin E and anti-oxidants including Sweet Orange and Argan oil to protect dull and weather-worn hair naturally. This duo of protective hair treatments is ideal for hair that has been exposed to extreme weather conditions and over-styling and provides curls with
daily protection from styling and the elements.
This range was formulated to add definition, shine and volume to curls. Botanically infused with pure, curl-loving natural ingredients to deliver healthy definition every application.
Nourish both curls and scalp with 7 stimulating floral extracts including Lavender, Hibiscus and their Root Blossom Complex™ .
A gentle clay wash formula designed specifically for curls, to clarify and refresh them while gently purifying the scalp.
Flora & Curl is available in the UK from https://floracurl.co.uk/