RAY CHU showcased their SS22 collection digitally this season, and allowed them to harness the power of film to cleverly highlight the key themes that inspired their latest designs.
Within the film, a melting heart motif runs throughout embroidery patches, the decor, printing, and cut outs, that reminds us of the fluidity and free flowing forms that love now takes on. Gender neutrality is highlighted by the models who all belong to the LGBTQ community, and the 90’s inspired clothing further supports the breaking of boundaries with bold colours, deconstructed elements, and cut-out shapes.
The theme of intimacy is the key undercurrent of the entire collection, harnessed with the use of pastel lavenders, buttery lemons, and glossy blacks, all evoke the vibrancy and mystery of passion and love. The accessories further enhance and embody the theme with melting hearts and chains, reminding us of the freedom love and intimacy can bring when we let go and break free.
View the fashion film and full collection below, and find out more at raychustudios.com