Conscious brands don’t need to be boring, they can be trendy too, and Fabric For Freedom explores that in a beautiful way.
Fabric for Freedom is a brand that is manufactured in the UK, focuses on fair practices for the manufacturing of their products, and on minimising wastage issues, over-consumption, and general environmental impacts.
The designs are seasonless to ensure their focus on sustainability, meaning the items are more capsule and can be easily integrated into any outfit. Esther Knight the founder of Fabric For Freedom started in the fashion industry 10 years ago, working up to buyer level and working for many high-street & designer brands including Vivienne Westwood. From being in the industry she developed a deep understanding & concern for the need for sustainable fashion.
“I was witnessing and contributing to this first and I realised I couldn’t be part of this industry in the same way anymore. Rather than leaving it I decided to offer people and alternative, tackle this issue head on”
As a small brand, Fabric for Freedom is still exploring ways to get their products and brand out to the wider market, and as such, spaces like the Lone Design Club are a brilliant way to engage and tell their story.
Founder Esther Knight had this to say on being part of the Lone Design Club pop-up this season:
“Fabric For Freedom has now been involved in 3 fashion week stores and each season they get better and bigger. There are so many great events to be a part of and it is a brilliant opportunity for our brand to meet its customers.”
You can find out more and shop for your own Fabric for Freedom pieces at https://fabricforfreedom.co.uk/ and you can also catch them at the Lone Design Club concept store, NOW OPEN at 14-16 Great Pulteney Street, Soho.