Boyfriend News Features


We've selected some of our favourite designers and brands that will be available in the upcoming LDC Concept Store next month, the first of which is the genius Fyodor Golan...

In the run up to the exciting new LDC store opening in Covent Garden on September 9th, we are going to feature some of our favourite designers that you will be able to find in the store.

The first of these LDC Designer Features, is a brand that we are a HUGE fan of here at Boyfriend – and we were so excited when we found out they were going to be in the store!

Fyodor Golan is not only a brand that elevates sports and streetwear into a more fashionable and trend focused market in playful and innovative ways, but it has also had some of the most brilliant collaborations in fashion such as Sonic, MTV, Coca-Cola, Post- it, Power Puff Girls and Chupa Chups.

We love the brand for it’s bold use of colour, fearless self-expression, and their love of 90’s is something we can entirely relate to! Our Editor has also been a dresser for them backstage at Fashion Week a few years ago, and they are a lovely team that isn’t afraid to work hard, which we think is reflected within their brand image.

The designers have been worn by some notable names such as Madonna, Rihanna, Bella Hadid, Miley Cyrus, Ariana Grande, Rita Ora, Jenifer Lopez, Zendaya and Karolina Kurkova to name a few, and they are sold in Selfridges, Harrods, Liberty, and now in LDC for their 2 week pop up!

Make sure you pop into the store to see some of their beautiful designs, and you can catch them on the runway this Fashion Week where they will unveil their new SS20 collection.

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