‘Fashion shouldn’t just make you look good, but showcase your values too’
Words that encompass Gung Ho, a London-based ethical and sustainable fashion brand that will be showcasing their designs at this seasons Lone Design Club concept store.
Gung Ho Founder Sophie Dunster has always understood sustainability, having a Dad who is a zero carbon architect likely helped and gave her the push she needed to make Gung Ho the reality that it is today.
Each year, the brand picks a different issue that needs our attention, from Plastic Oceans, Precious Insects, and their latest range Foot for Thought which focuses on the issues surrounding using pesticides, water wastage, and even support local organic farmers. The causes are embedded and displayed in the designs and prints of the garments, and so proves as a really powerful way of extending the causes that mean something to you, and it means the next time someone says they like your top or your skirt, you can start a conversation that will really have an impact.
The brand also really focuses on sustainable approaches to design and manufacturing, working with natural and sustainable fabrics through to corozo nut buttons. They also design their clothing to be adjustable, making clothing in only 2 sizes (XS/S & M/L) which of course significantly reduces their fabric and end of season wastage. They also use offcuts and wastage to make other products that are one of a kind and unique.
On talking about continuing their relationship with the Lone Design Club, Founder Sophie Dunster said:
“We love working with LDC as we like to team up with other independent brands serving up something different to the high street. Being a brand that focuses on stories, surrounding ourselves with other small brands focusing on sustainability and quality over quantity resonates with our mission.”
We love the brand, the designs are fun and really showcase femininity and beauty whilst also having an intelligent touchpoint, we also really value their commitment to causes, with 10% of the their proceeds being donated to the causes their designs were inspired by.
You can find out more and shop for your own Gung Ho pieces at https://www.gung-ho-design.com/ and you can also catch them at the upcoming Lone Design Club concept store, opening Tuesday at 10am at 14-16 Great Pulteney Street, Soho.