Boyfriend News


DATES: 9th – 22 September
HOURS: 10am – 6pm DAILY

Last night, the Lone Design Club opened it’s doors to welcome press, influencers, and VIP shoppers alike to experience their new concept store in Covent Garden with special thanks to The Influencer Room and Lanique Drinks.

The store see’s a range of independent brands and designers come together to share one exclusive space for a few weeks to get closer to us, the customers, and to get direct feedback from us. It’s a great opportunity for us to support these designers who often have such great focuses on subjects such as sustainability, environmental policies, and causes that can help support our communities and the wider world. It’s also a way for us to get closer to where our products come from and how their made, further creating transparency between design and purchase.

We’ve already featured some exciting in-house designers and brands such as Fyodor Golan, Ganor Dominic, Blonde Gone Rogue and Conflict of Ego, but the store has many more fantastic brands and designers for you to experience and learn about such as jewellery brand Wisp, Sustainable Swimwear brand AkoiaSwim and Contemporary Japanese Clothing brand TOKKOU to name a few…

Our official LFW photographer Vitalij Sidorovic was there to capture the event, see some photos from the night below:

The store will also be hosting a variety of exciting events, and as the official Press Partners for LDC, a member of the Boyfriend team will be in attendance to capture all the latest for you, so if you see one of us roaming around, feel free to say hi and who knows, your comments may just end up on our website!

LDC x The Sustainable Lifestyle Awards: A conversation with Deb Bee, Marketing Director of Harvey Nichols
10th Sept 2019 | 6-9PM

LDC x INTERLACED: Why fashion should play in the gaming sector
11th Sept 2019 | 6 – 9PM

LDC x SABINNA: Speed Networking – Brunch Edition, Connecting People
14th Sept 2019 | 11AM – 2PM

Becoming an Influencer + Building your Instagram Business
18th Sept 2019 | 6 – 9PM

LDC’s Dress to Express: In Conversation with the Style Experts
19th Sept 2019 | 6 – 9PM

Personal Shopping Appointments can be booked here.

So make sure you check out the store in all it’s gorgeous glory before it closes on 22nd September, and we look forward to seeing you there!

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