At the core of the DB Berdan brand, is an ode to activism. With each collection the designers use their artistic voice to push for change – whether it be fighting for the right of the LGBTQI+ society, or women’s rights in male dominated sports clubs – there’s always a punch. This season was no different, “Scan to Escape” presented us with an array of scannable QR codes that took you straight to a website, where it was impossible to ignore the dystopian effects climate change is having on our planet.
In fact, these codes were everywhere, from clothing, to invites to their show – you couldn’t avoid them if you tried. These political undertones are something we adore about DB Berdan. When I first encountered the brand, a year ago, they were designing clothes with a very urban aesthetic, almost grungy at points, this collection showed how far they have come. The designs are now incredibly minimal, with intelligent use of graphics making the clothes interesting. They’ve moved away from the urban look and are now designing predominantly everyday sportswear.
The designers acknowledged this change has come down to finally finding the right manufacturers, who could put their vision onto the clothing. The result was an astonishingly wearable collection. Perhaps the brands experience retailing on ASOS has enabled them to gather an idea of what their customer wants to wear, being so easily accessible certainly has its perks. Either way, DB Berdan has found a new aesthetic with this collection, an astonishingly refined one at that, and I love it.
Their artistic eccentricity shone through with futuristic headpieces from Central Saint Martins student, Linh Dan (@NonpreciousDan) that represented scary alien lifeforms – perhaps they’ll inhabit our planet once its no longer viable for us. Staying true to their beliefs, DB Berdan worked with Turkish denim mill, Orta to use ethically sourced denim throughout the collection. Alongside this, everything that appeared was sustainable, from zips to snaps, the brand really knows how to push for change.
This collection was a glimpse at what the future holds for DB Berdan, they’ve been on the verge of producing a show like this for some time. Now, with both a solid aesthetic and a political voice to match the industry really is their oyster. Let’s see if we’re just as impressed next season – I expect so!
See the full collection imagery below courtesy of DB Berdan, and for more LFW coverage, stay tuned on our website, subscribe to our weekly news roundup, and make sure you check out our upcoming Issue 10 out in March which will include a full LFW AW20 roundup by our Editor In Chief, Aaron Mark.