Pop Princess Ava Max continues to sculpt her place as pop royalty with the release of yet another pop smash ‘Everytime I Cry’. The artist has quickly risen to one of the most streamed female artists in the world, and it’s not surprising when she’s already delivered us hits like ‘My Head & My Heart’ which became her fourth UK Top 20 hit, racking up more than 401 million global streams to date.
The latest single ‘Everytime I Cry’ is fuelled with the electropop, adrenaline pumping beats and confident vocals that we’ve come to expect from the artist, but this time carries an empowering message. On discussing the meaning behind the track, Max said:
“After every struggle you go through you become a little bit stronger. And every tear you shed is not wasted, but becomes your river of hope.”
The message is one that I’m sure many can relate to right now, and our summer dancefloors are desperate for some new beats to keep us moving, so this track couldn’t have come at a better time.