We’ve speculated and put in our own thoughts about the future of Fashion Weeks post-pandemic, even I have gone on record to suggest in articles and talks that we should move to a more environmentally friendly, and eco-conscious way of working which doesn’t involve as much travel, and eliminates the need for ‘seasons’.
One of the quickest ways to become more eco, would be to eliminate Mens Fashion Week and re-integrate it into womens as it was before. This is a controversial move, especially with the focus on menswear and it’s anticipated market growth, but today the British Fashion Council announced it’s plans to make London Fashion Week ‘gender neutral’ for the next 12 months.
The BFC have decided to use the June time slot which would normally have been allocated to Mens Fashion Week, and host it’s first ever digital Fashion Week incorporating all genders.
Caroline Rush CBE, BFC Chief Executive commented:
“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”
The digital platform will re-launch on www.londonfashionweek.co.uk and will be open to both trade and consumer audiences, putting storytelling at the forefront, enabling brands and designers to utilise this challenging time to showcase themselves in a way they wouldn’t normally be able to, and reach new customers and audiences with their stories. The platform will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.
We are very excited at this new development and we can’t wait to see it in action as we feel it will open this once elite event, to moving even closer to all-round inclusivity, and will expand it’s reach to new audiences.